Released on: February 20, 2008, 4:28 am

Press Release Author: Nitin Agarwal

Industry: Food & Beverage

Press Release Summary: iFood.tv (http://www.ifood.tv), a distinctive, buzzing, and
growing Web2.0 video community of food lovers, gives a new direction to the
evolution of video players by launching the revolutionary player tailored for
"foodies."

Press Release Body: New York, NY February 19, 2008 --ifood.tv gives a new direction
to the evolution of video players by launching the revolutionary player tailored for
"foodies". If you frequent video websites looking for recipe videos, you have
probably experienced the pain of taking notes on ingredients and recipe directions
while watching the videos. Here is some good news for you; you don't have to endure
the pain any more. iFood.tv (http://www.ifood.tv), a distinctive, buzzing, and
growing Web2.0 video community of food lovers, just stepped up the innovation factor
by being the first in the online video market to release a flash-based player
specializing in the display of food videos.

The newly released version of ifood.tv's video player ("foodie player") is built to
provide a wholesome viewing and learning experience. The player displays
ingredients, directions, recipe summary information and even includes a one click
print option! So now watching a recipe, printing it and cooking it, can all be done
seamlessly. Moreover, if you like what you watch, the player comes with several
community building features to express yourself.

The foodie player will be of tremendous value-add to bloggers or food video
producers who can embed their ifood.tv videos anywhere without having to renter the
recipe ingredients, directions and other details. All the relevant information comes
built-in with the player. To experience the utility of the player, watch Chef
Melissa make your favorite "Chocolate Covered Strawberries Recipe"
(http://www.ifood.tv/recipe/chocolate_covered_strawberries).

Commenting on the foodie player, Alok Ranjan, CEO, iFood.tv said, "We, at iFood.tv,
were frustrated by the lack of sophistication in today's video players and how
ill-suited they are for foodies in terms of providing an integrated experience.
Every video recipe is composed of a list of ingredients and a set of directions, and
unless we can provide both the text and the video instructions through the same
interface, we cannot offer a simple, integrated cooking experience to our viewers. A
niche community such as ours needs a tailored video player."

The foodie player is also well ahead of the competition with its much advanced
social interactivity features. While regular flash based video players solve the
problem of embedding and displaying high quality content, they are a dead end when
it comes to end user interactivity. With the foodie player, viewers can register on
the site, log in, read and leave comments, get viewership information, add to
favorites, and subscribe to feeds, among other things. "ifood.tv has always been on
the cutting edge of technology. We see ourselves as the pioneers setting the trail
for future flash based players. We strongly believe that targeted video players are
going to be the norm, making the end user experience seamless regardless of whether
the viewer is watching an embedded video or is on the website. There will soon be a
time when you would not need to be on a specific site to check your profile and read
private messages; Player Views would become more important than Page Views,"
forecasts Alok Ranjan.

About iFood.tv (www.ifood.tv)
iFood.tv is a distinctive and rapidly growing online video community of food lovers.
Started in Jan 2007, this unique food driven platform has taken the web 2.0 world by
storm with over thirteen million hits a month in a short span of its existence.
Inspired by the mission to 'Serve food lovers simply,' iFood.tv offers a single
platform for food related infotainment and social networking to millions across the
globe. Whether you are a professional chef or a food enthusiast, you can share and
enhance your culinary skills through video cooking shows, blogs and forums; find and
meet "taste buddies"; discover exciting restaurants and enjoy interesting food shows
and events on this multifaceted platform. In addition, you can also upload your own
videos on iFood.tv, start a personal channel and embed your own channel on your
website. So don't be left behind. Log on to www.iFood.tv and enjoy a superlative
food experience like never before.
Press Release Distribution By PressReleasePoint(http://www.pressreleasepoint.com)


Media Contact:

Nitin Agarwal
iFood.tv
New York, NY
United States
media@ifood.tv
http://www.ifood.tv



Web Site: http://www.ifood.tv

Contact Details: Nitin Agarwal
iFood.tv
New York, NY
United States
media@ifood.tv
http://www.ifood.tv